Our New Project: Our new content focuses on the idea of the "home video." (It's not rehearsed, it is candid, it just happened, much like videos on America's Funniest Home Videos). As a group, we agreed to shift from a viral campaign because we did not have the resources or full time frame to construct and spread a successful, original campaign. We hit road blocks with different issues within the original topic. So, we brainstormed a few ideas centered around the idea of the "home video." Each of us (and I'm sure our peers can relate) have humorous home videos from our childhoods. However, when sifting through the videos, we agreed on one video of a group members sibling, and his awesome dance moves. We wanted to go back to the idea of simple moments that make viewers smile, and enjoy. (Like the videos listed below). Although the "Numa Numa" video was intentional, our video was a candid moment of the same idea: dance moves + lip syncing (or lack of).
Source:
As mentioned, the video source for our viral project “Dancing Boho Kid” comes from family home videos. Though it sounds cliché, kids, due to their unpredictable and uninhibited nature, allow for some of the funniest and most ridiculous situations and videos on the web. In the past, videos were not necessarily taken with the idea that they would ever be posted online. Today, because of social media sites like YouTube, it has made sharing memories and home videos easier. (These moments happen, and later looking back on them you realize, "that was pretty funny.")
Where to launch: Our target audience is adults, parents, teens, and anyone that loves kids and love random dance moves...and Queen. We circulated our video through Twitter, Facebook, YouTube, and tweeted and emailed it to morning shows (CTV AM) and CityTv who feature "video" segments on their shows.
Example Videos
Old Proposal for Group Two "Love Yourself"
Thank you for visiting our page! For our viral content assignment, we wanted to do a project that is informative, fun and promotes a positive impact on peoples self-esteem. It is called "Love Your Tummy." We want to create a meme that conveys a deeper meaning than just parody or humor; we want our content to have a lasting and meaningful message. Since we are all women who have been affected by body image issues, we are trying to deconstruct the myth that the size of your stomach determines your beauty. Many cultures discriminate and isolate women because they don't look a certain way. These myths are also constructed by the constant demand of media, imposing ideologies of "femininity" and the "ideal body type." We want to respond against their messages. We'll use this opportunity to make everyone feel beautiful. To carry out our campaign targeting women in university (and we want to interview men as well cause they matter too) we will set up a booth/ "presentation space" in CCT. Our message is "love your tummy." So. We will post the final product on YouTube and advertise/post the video to advocacy groups for women (Facebook, linkedIn, twitter).
Overall Campaign:
- handing "things out" (still working on deliverables)
- interviews
- activities at the booth
Our New Project:
Our new content focuses on the idea of the "home video." (It's not rehearsed, it is candid, it just happened, much like videos on America's Funniest Home Videos). As a group, we agreed to shift from a viral campaign because we did not have the resources or full time frame to construct and spread a successful, original campaign. We hit road blocks with different issues within the original topic. So, we brainstormed a few ideas centered around the idea of the "home video." Each of us (and I'm sure our peers can relate) have humorous home videos from our childhoods. However, when sifting through the videos, we agreed on one video of a group members sibling, and his awesome dance moves. We wanted to go back to the idea of simple moments that make viewers smile, and enjoy. (Like the videos listed below). Although the "Numa Numa" video was intentional, our video was a candid moment of the same idea: dance moves + lip syncing (or lack of).
Source:
As mentioned, the video source for our viral project “Dancing Boho Kid” comes from family home videos. Though it sounds cliché, kids, due to their unpredictable and uninhibited nature, allow for some of the funniest and most ridiculous situations and videos on the web. In the past, videos were not necessarily taken with the idea that they would ever be posted online. Today, because of social media sites like YouTube, it has made sharing memories and home videos easier. (These moments happen, and later looking back on them you realize, "that was pretty funny.")
Where to launch:
Our target audience is adults, parents, teens, and anyone that loves kids and love random dance moves...and Queen. We circulated our video through Twitter, Facebook, YouTube, and tweeted and emailed it to morning shows (CTV AM) and CityTv who feature "video" segments on their shows.
Example Videos
Old Proposal for Group Two "Love Yourself"
Thank you for visiting our page! For our viral content assignment, we wanted to do a project that is informative, fun and promotes a positive impact on peoples self-esteem. It is called "Love Your Tummy." We want to create a meme that conveys a deeper meaning than just parody or humor; we want our content to have a lasting and meaningful message. Since we are all women who have been affected by body image issues, we are trying to deconstruct the myth that the size of your stomach determines your beauty. Many cultures discriminate and isolate women because they don't look a certain way. These myths are also constructed by the constant demand of media, imposing ideologies of "femininity" and the "ideal body type." We want to respond against their messages. We'll use this opportunity to make everyone feel beautiful. To carry out our campaign targeting women in university (and we want to interview men as well cause they matter too) we will set up a booth/ "presentation space" in CCT. Our message is "love your tummy." So. We will post the final product on YouTube and advertise/post the video to advocacy groups for women (Facebook, linkedIn, twitter).
Overall Campaign:
- handing "things out" (still working on deliverables)
- interviews
- activities at the booth